• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – Startup
Startup

Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – Startup

December 3, 2022No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – GeekWire
Share
Facebook Twitter LinkedIn Pinterest Email
Ben Straley, CEO of Thred. (Thread Photo)

A new Seattle startup is jumping into the nascent world of NFTs in an attempt to build a search and discovery platform for the digital tokens.

Thred recently raised $3.5 million to help boost development of its secretive product. The company is a spinout of Brightloom, a customer data startup also based in Seattle.

Thred is led by Ben Straley, a former exec at Starbucks and Amazon who was most recently president at Brightloom.

The company is still in private beta and does not have a public website. Here’s how Straley described the platform in an email to Startup:

Major brands including the NBA, Porsche, Instagram, Reddit, Starbucks, and Nike are increasing investments in NFT technology and projects. For example, a growing number of brands are rolling out innovative ways to enhance their loyalty programs using NFTs. Now more than ever with instability and distrust affecting the crypto space broadly, people are looking for trustworthy and transparent information about NFTs. Thred is a platform for consumers that addresses this need and expects to launch in early 2023.

The NFT market has taken a beating amid the downturn in crypto and the broader economy. Trading volume has fallen by 88% since January, when the market peaked with $5.36 billion in sales volume, Decrypt reported.

Starbucks in September said Starbucks Rewards members would be able to earn and purchase collectable digital stamps, or NFTs, then buy and sell them in a marketplace with other members of the loyalty program, through an upcoming initiative known as Starbucks Odyssey. Blockchain technology will authenticate each token and track its ownership as it changes hands in the company’s digital marketplace.

See also  Emojis In The World Of Work

There are existing platforms that provide NFT search capabilities, including Opensea and NonFungible.

Thred’s investors include Valor, Kindergarten, and Augeo, as well as shareholders of Brightloom.



Source link

Amazon discovery exec leading NFT search Starbucks Startup Stealthy
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Amazon Echo Hub review

March 20, 2024

Amazon Fire HD 10 (2023) review

December 25, 2023

Amazon Fire HD 10 Kids Pro (2023) review

December 7, 2023

Amazon Fire TV Stick 4K Max (2nd gen) review

November 3, 2023
Add A Comment

Comments are closed.

Editors Picks

Finest exterior onerous drive offers for July 2022

July 26, 2022

Nvidia GeForce GTX 1630 Review: An Insult to Gamers?

July 7, 2022

A startup “mass extinction” is likely coming

June 15, 2023

Arlo Pro 5S 2K review: A top-shelf home security cam, except…

August 4, 2023

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.