• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

ChatGPT Has Been Sucked Into India’s Culture Wars

February 8, 2023

Meet The Start-Up Founder Connecting Arrestees To Free Legal Support

February 8, 2023

PomaBrush review

February 8, 2023
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    Samsung’s One UI 5 update is largely about personalization

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – Startup
Startup

Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – Startup

December 3, 2022No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Former Starbucks and Amazon exec leading stealthy NFT search and discovery startup – GeekWire
Share
Facebook Twitter LinkedIn Pinterest Email
Ben Straley, CEO of Thred. (Thread Photo)

A new Seattle startup is jumping into the nascent world of NFTs in an attempt to build a search and discovery platform for the digital tokens.

Thred recently raised $3.5 million to help boost development of its secretive product. The company is a spinout of Brightloom, a customer data startup also based in Seattle.

Thred is led by Ben Straley, a former exec at Starbucks and Amazon who was most recently president at Brightloom.

The company is still in private beta and does not have a public website. Here’s how Straley described the platform in an email to Startup:

Major brands including the NBA, Porsche, Instagram, Reddit, Starbucks, and Nike are increasing investments in NFT technology and projects. For example, a growing number of brands are rolling out innovative ways to enhance their loyalty programs using NFTs. Now more than ever with instability and distrust affecting the crypto space broadly, people are looking for trustworthy and transparent information about NFTs. Thred is a platform for consumers that addresses this need and expects to launch in early 2023.

The NFT market has taken a beating amid the downturn in crypto and the broader economy. Trading volume has fallen by 88% since January, when the market peaked with $5.36 billion in sales volume, Decrypt reported.

Starbucks in September said Starbucks Rewards members would be able to earn and purchase collectable digital stamps, or NFTs, then buy and sell them in a marketplace with other members of the loyalty program, through an upcoming initiative known as Starbucks Odyssey. Blockchain technology will authenticate each token and track its ownership as it changes hands in the company’s digital marketplace.

See also  Everywhere devs respond to NFT speculation, saying it's built “on Unreal Engine 5, not the blockchain”

There are existing platforms that provide NFT search capabilities, including Opensea and NonFungible.

Thred’s investors include Valor, Kindergarten, and Augeo, as well as shareholders of Brightloom.



Source link

Amazon discovery exec leading NFT search Starbucks Startup Stealthy
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

ChatGPT Has Been Sucked Into India’s Culture Wars

February 8, 2023

Meet The Start-Up Founder Connecting Arrestees To Free Legal Support

February 8, 2023

Seagen vets land $4.4M for Univ. of Washington spinout using fresh approach for cancer vaccines – Startup

February 7, 2023

Meet Bard, Google’s Answer to ChatGPT

February 7, 2023
Add A Comment

Comments are closed.

Editors Picks

Cellular Swimsuit Gundam Battle Operation 2 celebrates 4th anniversary with the Unicorn Gundam

July 29, 2022

Embedded finance platform Shaype raises A$33m

September 26, 2022

Canvas Credit Union live on Akuvo Aperture

September 8, 2022

Life sciences data intelligence startup Amplion acquired by Science and Medicine Group – Startup

September 7, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

ChatGPT Has Been Sucked Into India’s Culture Wars

Meet The Start-Up Founder Connecting Arrestees To Free Legal Support

PomaBrush review

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2023 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.