It’s no secret that AI technology has made its way into the mainstream. With tools readily available to anyone with a connection to the internet, there is ripe opportunity (especially for small business owners and their teams) to leverage AI as an extra pair of hands in driving growth.
Whilst many AI technologies require a fee to use, there are as many free options that are already assisting business owners in all of the areas discussed below.
The culture of enterprise is to push boundaries and continually find new ways to advance business success. This article will explore some of the ways AI can be used to do just that.
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Marketing Help
AI technology can be used for many marketing functions. Writing copy for email campaigns and websites has never been faster. Creating in-depth visual advertisements with AI is another frontier that small businesses can now explore with ease
Using Chatbots, SEO-friendly blogs can be created in seconds. Then, they can be edited accordingly to have more brand personality.
There are also tools for capturing analytics and analyzing data, which can inform marketing strategies in order to increase sales.
Content Creation
Navigating social media can be tricky, and those without the knowledge or time needed to create high-quality content can leverage the power of AI. This includes creating social media bios, writing captions and editing video or audio clips.
Other types of content such as complete presentations or pitch decks can also be made at the click of a button.
Customer Satisfaction
Many websites already use built-in chatbots to communicate with potential customers that visit. Simple to implement, these chatbots are a great way to assist customers with queries instantly and can act as a lead-capturing tool.
Ideation And Research
Small businesses that have small teams, perhaps even a team of one, can utilize AI to help with research and bounce ideas. Entrepreneurship can be a lonely road and quite often includes asking the right questions to find answers that add to a business’s success. Chatbots can help answer industry-specific queries.
Overall Effect On Efficiency
AI technology is fast. It can handle menial tasks such as data entry and inventory management. This reduces time spent on such tasks and can reduce the cost associated with having more employees carry out these tasks manually.
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Conclusion
AI technology and programs are not a magic pill. Rather, they’re a set of tools that should be explored and experimented with by small businesses looking to boost growth.
Only then can the technologies be wielded wisely to get the best results.
Be advised that answers produced by certain AI chatbots are not up to date, so further research and discretion is needed.
It is also very important to learn how to use the right prompts that will get the desired output. For example, if using AI technology to help with copywriting, then clearly inputting the benefits of a business’s product or service will greatly improve the quality of the copy that is written.
AI technology is also not a replacement for human expertise. However, it can massively improve efficiency in many areas which is an essential benefit to smaller businesses who may have more pressing budgetary or time constraints.