• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Pinter 3 review

March 30, 2023

Nine Ways Entrepreneurs Can Use Cloud Technology To Scale Their Businesses

March 30, 2023

Nokia G60 5G review

March 30, 2023
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    Samsung’s One UI 5 update is largely about personalization

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»Startup T2 Wants to Terminate Twitter
Startup

Startup T2 Wants to Terminate Twitter

February 4, 2023No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Startup T2 Wants to Terminate Twitter
Share
Facebook Twitter LinkedIn Pinterest Email

In mid-2021, Gabor Cselle bought a $15 Moleskine notebook to sketch out ideas for new startups. On the first page, he wrote “T2” and began taking notes for a better version of Twitter. Cselle had sold startups to Google and Twitter and worked at both companies. (He was at the time at Google for a second stint, as a director at Area 120, its startup incubator.) But he couldn’t figure out how to draw people away from “T1”—the original Twitter—and set the idea aside.

Then came Elon Musk’s Twitter takeover, which saw its new owner lay off over half of Twitter’s staff, troll the community with alienating tweets, and speculate about adding features like long-form video. “It was basically the worst-case scenario of how Twitter shouldn’t be run,” says Cselle, who finally did leave Google last summer. (He got out just in time: Last month’s layoffs essentially defunded Area 120.) The time had arrived, he felt, to pursue the dream of T2. He finally had his differentiator: His version of Twitter would be more like … Twitter, in the classic sense. T2 would be less a revamp than a restoration, an attempt to recapture the excitement of early Twitter and build from there.

T2, which won’t be the final name for the product, is now live in a very limited test version. Nine people work for the company, including Cselle’s cofounder, Sarah Oh, who had been an executive in user safety for Facebook and, most recently, Twitter. Last month T2 received $1.35 million in angel funding from several well-connected Silicon Valley investors.  

See also  Is It Smart To Open A Business During A Recession?

But T2 is far from alone. Cselle is talking with me at a bustling WeWork with spectacular views located in Salesforce Tower in San Francisco. It could be that maybe half of the bright young techies typing at work tables and sofas are building new social media apps to challenge Twitter or other social apps that have lost their charm in pursuit of mass audiences and ad revenue. T2 faces startup competition from Mastodon, Countersocial, Post, Hive Social, and more. All of them have different twists on a short-form social network. None of them are quite as brazen as Cselle in claiming to duplicate what was once the thrill of the original.

“People can’t resist futzing with the format, but it works,” Cselle says. “People have a background process in their brains: What is a crispy 280-character thing I can say about this thing that just happened? Why mess with that? And what if you can get that same crispy 280-character thing in front of people who are really relevant to you? I think that’d be pretty cool.”

It would also be bucking what in retrospect seems like a gravitational pull away from social networks being social. The pursuit of the viral has diminished the intimacy of the personal, and as the business models of the early networks focused heavily on delivering audiences for advertisers, they increasingly became a new version of broadcasting. Social networks once obsessed on Dunbar’s Number, the claim that humans can only meaningfully interact with 150 people they know well. What you saw was determined by who you knew, or who you wanted to know more about. Now Meta, Twitter and the rest algorithmically connect you to “content you may be interested in,” which more likely than not involves influencers who spend all their time concocting ways to grab your attention with calorically empty content. Or stuff that enrages you. Cselle wants to roll back the clock as if all that never happened. “It’s kind of retro,” he says. “Remember what Twitter felt like in 2007 when it was real people sharing things from their life and not airbrushed Tiktoks?”

See also  Flexport hires Microsoft CVP; Avalara adds chief revenue officer; and more – Startup

Source link

Startup Terminate Twitter
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Nine Ways Entrepreneurs Can Use Cloud Technology To Scale Their Businesses

March 30, 2023

Seattle startup uses GPT to create meeting highlight reels – Startup

March 30, 2023

In Sudden Alarm, Tech Doyens Call for a Pause on ChatGPT

March 29, 2023

3 Concepts From Mechanics That Are Useful For Startup Founders

March 29, 2023
Add A Comment

Comments are closed.

Editors Picks

Volkswagen planning ‘big moves’ and hiring spree in China – DailyTech

July 6, 2022

SEON Partners With Provenir to Improve Fraud Detection Solutions

June 25, 2022

State Farm to offer payouts into PayPal accounts

August 6, 2022

Which Is The Best Snipping Tool For Mac To Use In 2022?

June 27, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Pinter 3 review

Nine Ways Entrepreneurs Can Use Cloud Technology To Scale Their Businesses

Nokia G60 5G review

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2023 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.