Every startup journey begins with an thought. This is the reason in keeping with the Startup Genome Mission, the primary part within the strategy of constructing a startup known as the invention part. That is the part wherein you discover an issue value fixing and an answer match to do the duty.
On this article, we’ll focus on find out how to effectively give you helpful, viable startup concepts.
1. Concepts Are Found, Not Generated
It’s not a extensively recognized truth, however a big a part of the modern innovations in historical past was made independently by two or extra inventors (or teams of individuals) on the identical time. A examine by Ogburn and Thomas in 1922 managed to supply a listing of 148 innovations for which this was the case.
For instance, at the very least 23 different folks construct prototype gentle bulbs earlier than Thomas Edison, and a few of them led a authorized battle in opposition to him for patent rights. One other instance is the case of Newton and Leibniz, who invented calculus independently of one another. The record of Ogburn and Thomas consists of innovations just like the telescope (invented independently by 9 folks), the telegraph (5 folks), the steamboat (5 folks), the conservation of power (4 folks), and plenty of others.
This isn’t a coincidence – concepts develop within the head of individuals, however they require fertile soil – an setting with the fitting circumstances. The rationale for the phenomenon of simultaneous invention is that related circumstances give beginning to related concepts.
Due to this, an important sensible recommendation if you wish to generate precious concepts is to discover a fertile setting (ideally a brand new technological discipline) and get your fingers soiled.
Producing concepts in a vacuum is harmful. In response to Paul Graham (founding father of Y Combinator), “it would not merely yield few good concepts; it yields unhealthy concepts that sound believable sufficient to idiot you into engaged on them”.
So, as an alternative of making an attempt to consider startup concepts, you need to become involved in lively communities. Speaking and creating there’s what would expose you to precious insights resulting in the invention of worthwhile concepts.
2. Focus On Utility Moderately Than Novelty
Not all the pieces new has worth.
As per Wikipedia, “Innovation is the sensible implementation of concepts that outcome within the introduction of recent items or companies or enchancment in providing items or companies.”
That is necessary as a result of, within the context of enterprise, innovation shouldn’t be synonymous with novelty. It requires you to have one thing new and unique on the provision aspect, but in addition some type of adoption on the demand aspect.
Innovation is on the coronary heart of startups – it’s what makes them precious. Merely novel concepts will not be innovation.
Concepts change into modern solely as soon as they’ve confirmed to be viable and precious. That’s the reason an important factor that you must do to your thought is to validate it.
Earlier than you decide to an thought attempt to discuss to potential clients, and even attempt to presell it. It will enable you discard your much less viable concepts shortly – killing unhealthy concepts earlier than you’ve spent a variety of time and sources on them is without doubt one of the greatest methods to seek out the one thought worthy of your time, effort, and sources.
In abstract, to seek out good startup concepts, that you must get right into a fertile floor for innovation, get your fingers soiled, and check your entire concepts in opposition to actuality in an effort to discard the unhealthy ones.