Whatever your business, you need an elevator pitch. When someone asks what you do, it’s no use mumbling your way through vague information. They will quickly lose interest in you and your product, even if it could change their life. Communication is key. Your elevator pitch should be something you learn by heart and deliver with confidence. In a charismatic yet natural way, you impress an audience with your clear delivery.
If you don’t have an elevator pitch, use ChatGPT to help you create one. If you have a tried-and-tested explainer that you’ve used for a while, see if you can improve the message to make a better impression.
Use ChatGPT to take your elevator pitch to the next level
Your opening line
Let’s set the scene. You’ve just met someone at an event and they have asked you what your business does. You have a few seconds to catch their attention. Here’s where you get the line that will ensure that happens.
Copy this line into ChatGPT and personalize the text to explain your business. Don’t worry about being verbose with the language model, it will turn your waffle into a catchy opener: “Create a compelling opening line for my business, [describe your business] that quickly introduces [explain your product/service] and grabs the listener’s attention.”
A strong value proposition
Now you have their attention with the premise of your concept, you need to explain how it solves a problem for its customers. What’s the unique value you bring, and how do you communicate that in the clearest way?
Use ChatGPT to find this line: “Help me communicate the unique value my business offers to my target customers and what problem it solves for them. After working with us, the customers of my business [describe the transformation they experience].”
Specific target audience
Now your new friend knows what you do and the benefits you create, add some information that explains who it’s for. They need to know who they can introduce you to. It’s no use being vague here. The clearer you are, the sooner someone will spring to their mind.
Here’s the prompt for copying and pasting: “Our customers tend to be [explain the characteristics of your target audience] Can you craft a succinct and clear description of them, that easily explains this to a potential introducer.”
The key benefits
You already have the basics. Explaining what you do, what it achieves and who it’s for is most of the work your elevator pitch should do. Now comes the depth. Assuming your fellow networker affords you a little more airtime, follow up with more valuable detail.
Paste this prompt in and give ChatGPT more detail: “My business is unique because [explain why your business is unique]. Can you put the 2-3 most compelling aspects of what I do into a few lines that can form part of my elevator pitch?”
By now, the person you just met has someone in mind. They have a clear picture of the value you bring and know just the person who would benefit. They might even be in the room. Next you need to make it clear how customers get on board. Make this casual, don’t ruin your hard work by coming on too strong.
“The first step towards working with me is [explain what a potential customer would do next]. Can you conclude my elevator pitch with a line that casually explains this to the person I’m talking to, who might be able to introduce me to a potential customer.”
Plenty of business owners don’t achieve their potential because they cannot explain, in a simple way, what value they bring and for whom. Don’t leave dollars on the table and don’t miss the opportunity to make a mark. Use ChatGPT to craft a compelling elevator pitch that means your business sticks in their mind.