• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»X Isn’t a Super App. It’s Just Twitter | Startup
Startup

X Isn’t a Super App. It’s Just Twitter | Startup

July 24, 2023No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
X Isn’t a Super App. It’s Just Twitter
| WIRED
Share
Facebook Twitter LinkedIn Pinterest Email

The last time Elon Musk flipped the bird at his users, it was to switch Twitter’s logo to a grinning Shiba Inu—a hilarious inside joke that pumped the value of the dogecoin cryptocurrency, in which Musk was an investor, by 30 percent. A class action is still pending.

Over the weekend, the former richest man in the world crowdsourced a logo for the platform, which by this morning had been rebranded to X. Twitter—sorry, X—CEO Linda Yaccarino tweeted—sorry, x’ed—that the company was being radically reimagined, creating a platform “centered in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI.”

The new brand—which users have pointed out looks a lot like the standard unicode X—is the latest iteration of a concept that Musk has been pushing since the late 1990s. First, he tried to build an online bank at x.com until he was ousted from the company, which renamed itself PayPal after its only successful service. Since buying the x.com domain back in 2017, Musk has added to the vision: messaging, ecommerce, video, and now AI, all on a single platform.

“There’s absolutely no limit to this transformation,” Yaccarino said. “X will be the platform that can deliver, well … everything.”

It won’t be. To create a super app, X would have to build a whole new financial technology infrastructure, win over regulators by overt and diligent compliance with the rules, and earn the trust of users and advertisers that have abandoned Twitter since Musk took over.

“If you’ve got decreasing brand equity and decreasing user experience, you’re already starting three laps behind in the race,” says David Shrier, professor of practice in AI and innovation at Imperial College Business School. “This is a 23-year-old business plan that didn’t work then, and is now being implemented in a worse market position,” he says of Twitter’s rebrand to X.

See also  How To Take Your Teams From Good Enough To High-Value With Employee Coaching

The basic underpinning of any super app would be payments—allowing people to pay one another, pay businesses for goods and services, and receive money for the same. In January, Twitter started applying for licenses to process transactions in the US, in an initiative reportedly spearheaded by Esther Crawford, whose startup Squad was bought by Twitter in 2020. Crawford, who famously posted a picture of herself bedding down on the floor of the Twitter office in the early days of Musk’s tenure, was laid off in February.

On Sunday, Crawford tweeted what looked like a veiled dig at the rebrand. “Corporate seppuku: destroying your own product or brand,” she wrote. “Usually committed by new management in pursuit of cost-savings due to a lack of understanding about the core business or disregard for the customer experience.”

Tech companies have often tried to get into fintech as a way to squeeze more revenue from their users and to turn platforms into broader ecosystems of products and services. Ride-hailing companies, like Uber, and Southeast Asia’s Grab and Go-Jek, have launched finance products, which they can use to pay drivers and take payments from users. Meta has made multiple attempts to build payments into its successful marketplaces, with limited impact. In April, Meta rolled out payments over WhatsApp in Brazil. Apple has started building on Apple Pay with Apple Card and Apple Savings.



Source link

app isnt Startup Super Twitter
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

Tim Cook would rather sell you an iPhone than add RCS to iMessage

September 8, 2022

Samsung Galaxy Book 3 Ultra review

June 14, 2023

Apple Watch Ultra repairs could be ultra-expensive

September 9, 2022

Nvidia’s 40-series GPUs could be delayed again — here’s why

July 8, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.