• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»The First Regenerative Organic Ice Cream Hits Freezers Across the US
Startup

The First Regenerative Organic Ice Cream Hits Freezers Across the US

June 28, 2023No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
The First Regenerative Organic Ice Cream Hits Freezers Across the US
Share
Facebook Twitter LinkedIn Pinterest Email

Alec’s Ice Cream goes national with their regenerative organic certified ice cream.

Alec’s Ice Cream

“Regenerative, I feel, is the next wave in sustainability,” says Alec Jaffe of Alec’s Ice Cream, a California-based company that’s the first Regenerative Organic certified ice cream brand on the market.

Jaffe actually started developing his new company (and his ice cream flavors) in 2018. “No one was talking about regenerative agriculture then. So our focus was on organic and pasture-raised milk.”

But then he met the Alexandres, a Northern California-based couple, who had been building their own brand: Alexandre Family Farm, which specializes in gut-friendly organic A2 milk and is the first ROC-certified dairy in America. Their Crescent City family farm is now not only producing milk, but also yoghurt, cream, and kefir.

The two aligned on their vision to make A2 milk more readily available in a variety of products, as well as Jaffe’s vision for a “cleaner,” organic ice cream.

“I just felt that, yes, while ice cream is a really competitive category, no one had combined sustainability and taste successfully, and that alone would be a distinguishing factor us.”

One of the challenges of starting a food brand that’s so centered on ingredients and sustainability is finding a co-packer or manufacturer who is willing to work with the same intent, Jaffe explains. He found an ice cream factory in Petaluma, California that was going up for sale; that meant he didn’t have to rely on a third party but could make the products in-house.

That was just the beginning, though. While he had a steady supply of A2 milk from the Alexandre’s, some of the flavors required additional ingredients, and finding them to be certified organic was tricky. “When you’re making an ice cream where you want to add cookie dough bits to it, for example, you have to find someone who is done that using only organic ingredients. There aren’t that many people out there making purely organic flavors and additions like cookie dough.”

Yet, in 2022, Jaffe led the company through a rebrand, focusing more heavily on A2 milk and using regenerative organic ingredients (they added ROC-certified organic sugar to the lineup). “It was sort of 2.0 of the regenerative story for us, as we got deeper into the supply chain.”

Despite the hurdles, Jaffe stuck to his vision and thankfully grocers responded. While they started with independent food stores in the Bay Area, the company was getting interest from grocery stores across the state and beyond. Working with national food distributors, Jaffe expanded Alec’s Ice Cream to Whole Foods and Sprouts across the US.

In the process, he’s been keen to share with grocery buyers and consumers the regenerative story. “People are definitely interested. I think we’ve made a simplistic argument that all dairy is bad for the environment. That’s not true, and as a brand, we’re trying to show that dairy done right can help with the environmental movement as well, basically flipping the narrative on its head.”

To make A2 milk and regenerative organic food more widely available, Jaffe says that consumers need to demand it. “If the public buys it, the stores will stock more of it, and the farmers will grow or produce more of it. That’s why its so important for people to support the changes they want to see in the food industry.”

In addition to simply increasing customer demand, the industry could use more infrastructure to support other farmers wanting to come on board. “We need to make it easier for farmers and food manufacturers to create these kind of purely organic lines. Whatever is harvested or produced goes to a middleman. It could be a mill, a processor, or someone like us churning milk into ice cream. We need more infrastructure to support regenerative organic food all the way through.”

As a result, Jaffe has decided to support Regenerate America, a nonprofit organization, advocating for more money and resources for regenerative farming in the US Farm Bill, which is set to be renewed later this year. Those updates will take it through 2028.

Currently, Regenerate America’s site states that “soil health-focused programs,” which are the backbone of regenerative agriculture, “receive less than 1% of overall funding in the Farm Bill, which means that regenerative agriculture systems are currently not supported to the same extent that conventional agriculture is.”

Hence entrepreneurs like Jaffe are advocating for not just their own brands, but for a broader ecosystem shift. “Ice cream is a fun vehicle to do it through. Everyone loves ice cream,” Jaffe says.

Source link

See also  Sandbox online war game Foxhole finally hits full release in September
Cream Freezers hits ICE organic Regenerative
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

The Samsung Galaxy S24+ hits a real sweet spot of size, performance and features

March 27, 2024

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023
Add A Comment

Comments are closed.

Editors Picks

War Thunder gets new cinematic trailer showcases the Su-25

September 6, 2022

How A Younger Bodily Therapist Hopes To Disrupt His Business

July 28, 2022

Seattle beanless coffee startup Atomo initiates ‘strategic realignment’ 6 months after raising $40M – Startup

January 13, 2023

MultiVersus’ delayed season one and battle pass are coming next week

August 12, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.