Fidelity Institutional, the division of Fidelity Investments dedicated to providing technology, solutions and insights to wealth management firms and institutions, today announced the Fidelity Institutional Integration on Salesforce AppExchange, an enhancement designed to save time and deliver a more streamlined and connected platform experience.
Available through Salesforce AppExchange, this new integration links clients’ financial accounts within Salesforce to their Fidelity Institutional accounts on Wealthscape℠, providing secure access to account information and the ability to initiate actions directly within Salesforce, including updating key account information. This new connected experience reduces complexity and streamlines important processes, allowing advisors to use the time saved to serve their clients. We expect to continue to enhance this integration with additional features, as well as explore integration with other Fidelity platforms, based on direct client feedback.
“Our Salesforce application reflects Fidelity’s ongoing commitment to improving our clients’ digital experiences and helping them achieve digital empowerment,” said Tricia Haskins, Head of Integration Solutions, Fidelity Investments. “We are constantly looking for new ways to enhance our integrations delivered through Integration Xchange, and one of our main priorities is developing more capabilities to make it easier for clients to build their own personalized experiences leveraging different technology providers in the ecosystem.”
Fidelity research shows that client focus (73%) and technology (65%) are among the top strategic areas advisory firms plan to focus on in the coming year, with automating workflows and optimizing technology integration as the top two technology strategies they plan to employ1. “As the financial services ecosystem grows, it’s increasingly important that we offer third-party integrations that simplify our clients’ day-to-day routines and allow them to focus on personalized experiences for their end-investors,” said Rohit Mahna, Head of Client Growth, Fidelity Institutional.