• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»Explainer Videos And The Key To Making Them Great
Startup

Explainer Videos And The Key To Making Them Great

September 17, 2022No Comments5 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Explainer Videos And The Key To Making Them Great
Share
Facebook Twitter LinkedIn Pinterest Email

By Vikas Agrawal, co-founder at Infobrandz, an elite team of visual communication experts taking content marketing to the next level.

Getty

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it?

I recommend an explainer video, which is a short video that quickly and concisely introduces and explains a complex topic, concept or product to its viewers. It’s important to focus on creating a video that is both informative and entertaining while keeping the video fairly short to avoid losing viewers’ attention.

Characteristics Of A Great Explainer Video

Leaving aside the clear and obvious layers, there are a few key elements that are essential for any good explainer video:

• A clear and concise script

• A clear voice-over

• An understandable video caption

• Engaging visuals

• A catchy and memorable soundtrack

Also, as animation is often more engaging than live-action video, your viewers are more likely to pay attention and retain the information you’re trying to communicate.

The average user will not spend more than 20 seconds on your site if they’re not hooked. It would be best if you did something innovative to earn their precious attention; this is where explainer videos come in.

Plan The Script First

This is the most important step. Remember a few key things when planning your explainer video script:

• Keep it short and sweet. The shorter the video, the more likely people will watch it all the way through. Start with the problem. What is it that your product or service solves? Introduce the solution. Focus on how your product or service solves the problem.

See also  Now all of your new Instagram movies are Reels

• Use simple language. Avoid industry jargon or technical terms that people may not understand. Use visuals. A well-placed graphic or animation can help explain a concept more effectively than words alone.

• Keep the tone light. An explainer video should be informative without any clutter.

Admittedly, when you bombard people with chunks of statistical data or large paragraphs of text, you can quickly lose their interest. That means another closed tab or a skipped web page, which translates to a missed opportunity and, worse, a lost lead.

An explainer video is simple, convincing and precise. It tells a story in seconds, creates an experience and shows off what the product is all about in its simplest form.

Always Create Rich Visuals

Explainer videos work toward capturing people’s attention quickly and easily.

Creativity, coupled with visual brilliance, can do the trick here. There is a deep reason behind being creative or out of the box with your explainer video.

At least 62% of your visitors go directly to videos since it’s efficient and effective. At the same time, 88% of customers state that such videos significantly influence their purchasing decisions.

When an explainer video is well infused with great music, animation and information, it becomes not only interactive to customers but also captivating. Keep it short, though; the longer the video, the less likely it’ll keep your audience’s attention.

Benefits Of Using Explainer Videos

According to the market standards, where as only 11% of people finish reading entire blogs after landing on them, 73% of viewers finish watching explainer videos that have a length of two minutes.

See also  Amazon expands Prime Video’s Watch Party feature to Roku, smart TVs, and more

Explainer videos allow potential customers to interact with your brand in less than two minutes. Nowadays, user attention is becoming thinner, so explainer videos can give your business a real shot at engaging potential customers, closing leads and driving revenue.

Here’s a deeper look at the magic that explainer videos can bring to the table for your brand.

Enhanced Search Visibility Of Your Products

According to Forrester, “any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”

Yes. Fifty times, and that’s incredible.

Tried, tested and proven to be accurate, well-articulated explainer videos can lead to excellent access, visibility to potential leads and success.

Founded in 2007, DropBox achieved awareness through explainer videos. As a startup, DropBox only had a landing page with the explainer videos and a download button.

Through the help of great animated explainer videos, the organization was able to create a viral video campaign that shot its SEO ranking higher, making it a competitive advantage over other competitors.

Within five years, the company grew from zero to approximately 100 million users. The organization has over a billion users raking in great profit to date.

Reinforce Enduring Content

An explainer video is an excellent additional resource that promotes your product and services to prospects.

It’s a support resource that takes a potential lead more into your product or service. Text, while somewhat effective on its own, makes it hard for a client to comprehend how the system will be of benefit. But when the client has the content in both text and explainer video hand in hand, it becomes an easier affair.

See also  Key Lessons These Entrepreneurs Learned From Their Toughest Marketing Decisions

An explainer video is somewhat like a Facebook post but in a video format, meaning it can highlight the actual contents that would sell your product or service.

It may not necessarily bring in new prospects, but it can add tremendous value to your content strategy and boost your visibility.

Your Takeaway

Viewers love great and concise content that’s interactive and connects with what they are looking for in a minute or two. So, a well-designed explainer video can give your business a healthy chance at turning a good chunk of your audience into paying customers.

And you already know the marketing side of explainer videos. Overall, explainer videos are a very effective tool for modern marketing departments. Their ease in providing clients with more compelling and time-efficient information makes them a must-have tool in marketing.

Source link

explainer Great key making Videos
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

Soocas Neos electric toothbrush and water flosser review

July 5, 2023

July Patch Tuesday brings greater than 80 fixes, one zero-day

July 17, 2022

Huawei Band 7 review

March 31, 2023

The ashes of Star Trek’s Nichelle Nichols’ will head to space

August 28, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.