For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humorous trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video-sharing capabilities make it the perfect platform for increasing transparency with your followers and building the trust necessary to attract new consumers. But how should you get started?
Here, eight members of Young Entrepreneur Council offer a few of their recommendations. Consider implementing one or all of these creative ideas into your video marketing strategy to build a better relationship with your current customers and draw in new ones as well.
Members pictured from left to right.
Photos courtesy of the individual members.
1. Share ‘Unboxing’ Videos
Brands can increase transparency with their followers and draw in new customers via video-sharing platforms through “unboxing” videos. Such videos can help showcase the quality of their products and the attention to detail that goes into their packaging and delivery. This can help build trust with existing customers and draw in potential customers to buy from them. – Andrew Munro, AffiliateWP
2. Answer Customer Questions
Video-sharing platforms like TikTok are great for “Ask Me Anything” sessions or Q&As. These help brands answer the public and address their queries about different products or processes. Not only does this help increase transparency, but it also enables brands to engage their respective target audiences, which in turn can draw promising leads or customers. – Stephanie Wells, Formidable Forms
3. Document Your Entrepreneurial Journey
The most creative way brands use video platforms like TikTok is by documenting their company’s entrepreneurial journey as if it were a reality TV program. People love following a great entrepreneurial story in real time. Through drama, intrigue and transparency, you can capture attention on video-sharing platforms and turn it into paying customers who feel personally invested in your success. – Rob Hoffman, Contact Studios
4. Highlight The Impact Of Your Mission And Work
Brands can use TikTok to share information about their values, mission and goals and to showcase the work they are doing to make a positive impact on the world. This can include content that highlights the brand’s sustainability efforts and charitable work that aligns with the brand’s values. Brands can help followers understand their motivations and build trust and credibility. – Vikas Agrawal, Infobrandz
5. Offer A Behind-The-Scenes Look
One creative method is to create behind-the-scenes content that gives a glimpse into the inner workings of the brand. This can include videos showing the production process for the brand’s products, the daily operations of the company or the people who work there. In this way, brands can help build trust and demonstrate their commitment to transparency. – Candice Georgiadis, Digital Day
6. Discuss The Good And The Bad
Yes, it’s important to share your company’s successes, but it’s also important to share your challenges and struggles. Customers can find out any detail (good and bad) of your company if they want. Showing both the positives and negatives will help your audience view your company as honest, and they’ll better connect with the authentic person behind the brand. – Shu Saito, All Filters
7. Showcase Genuine Customer Reviews
Video-sharing platforms like TikTok are great for social proof. People are generally indecisive when it comes to making purchases and rely on recommendations from others. Sharing genuine customer reviews and testimonials for different use cases ensures transparency as you help people decide whether or not your brand is a fitting solution for them. That surely helps attract more customers. – Chris Klosowski, Easy Digital Downloads
8. Help Customers Solve Their Problems
Brands can leverage platforms like TikTok and connect with a relevant audience by helping them solve their problems. Offering solutions to issues readily faced by an audience representing a particular niche enables brands to build trust and attract new customers. Plus, uploading solution-oriented how-to content increases transparency and humanizes a brand, making it relatable to the audience. – Jared Atchison, WPForms