• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»Capitalizing On TikTok Trends: How Companies Stay Relevant
Startup

Capitalizing On TikTok Trends: How Companies Stay Relevant

July 27, 2023No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Capitalizing On TikTok Trends: How Companies Stay Relevant
Share
Facebook Twitter LinkedIn Pinterest Email

In July 2023, Facebook launched its answer to Twitter: Threads. From a 10,000-foot view perspective, consumers and companies alike watched with eager anticipation to see the two social media giants go at it. Internally, though, marketers and consumers sighed at the prospect of having to learn yet another social platform.

For marketers, in particular, the constant shift in expectations and tactics is exhausting. Even the simple act of capitalizing on a fleeting trend on TikTok can feel like a gargantuan effort.

Social media marketing can be maddening. Here are three tips to ensure you’re making the most of … [+] every TikTok trend.

Getty Images

Rather than fight against the current or fruitlessly try to keep up with the rat race, here are some examples of how marketers can use social media’s rapid evolution to develop and execute thoughtful and effective marketing campaigns.

1. Build on Trends

One of the best ways to improve on existing trends is to take them further. By building on a popular concept, a brand puts itself in a position to soak up the limelight.

Gamified fintech app Envie has created a digital version of the popular TikTok #envelopechallenge (where participants save $5050 in 100 days). Rather than use physical envelopes and cash, the app provides mobile games and incentives with cash deposited right into a player’s bank account. This effectively builds on the original concept while also making it more accessible (and free to play) for fintech-savvy consumers.

2. Link Trends With Products and Services

Another way to capitalize on a trend is to find ways to link trending concepts to your pre-existing products, services, and even marketing content. This helps to create a natural synergy. It associates what people are focused on in the media with your brand.

The best part is that you can plan ahead for certain trends. Chipotle, for instance, tied the upcoming 2019 Halloween holiday into its TikTok campaign by creating the hashtag #Boorito. It then had popular TikTok influencers promote the campaign, which consisted of ordering a burrito with “before and after” shots of them in costume in the restaurant.

3. Always Embrace High Quality

Remember never to sacrifice quality for fleeting trends. If a brand wants to stand out, it must ensure that its distinct brand standards shine through on every post — whether it’s chasing a trend or not.

Last Crumb attracts TikTokkers due to its clean, high-quality content. The site’s page is filled with videos that are distinctly tied to the brand’s elite dessert products — and are capable of starting trends all on their own.

Capitalizing on TikTok While the Iron Is Hot

TikTok may never be more popular than it is right now. It’s a marketing tool at its peak, and businesses should be taking advantage of that fact.

Create high-quality content expectations for your brand. Link trends to products and videos. Expand on existing trends to make them more engaging. If you can steer into the momentum with these kinds of activities, you can make the most of every trend that pops up, either on TikTok now or on whatever platform follows in the future.

Source link

See also  Holistic Roasters, Melk Café and Biodynamic Coffee
Capitalizing companies Relevant stay TikTok Trends
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

Apple Lockdown mode adds ‘extreme’ protection to your iPhone, iPad and Mac

July 6, 2022

Blood Bowl 3 gets a gameplay explainer trailer

July 9, 2022

Apple’s first mixed reality headset will be expensive, but the company has high hopes for it

August 9, 2022

Acer’s Vero 514 brings its ‘eco-conscious’ concept to a Chromebook

August 24, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.