• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»British Brand Works To Transform The Supplement Industry
Startup

British Brand Works To Transform The Supplement Industry

September 30, 2022No Comments5 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
British Brand Works To Transform The Supplement Industry
Share
Facebook Twitter LinkedIn Pinterest Email

Wild Nutrition rallies behind food-based formulas for all its supplements.

Wild Nutrition

Not all supplements are the same, Henrietta Norton argues. Over ten years ago, she had the idea of a food-based supplement company, Wild Nutrition. She started it in her garden shed; today, it’s selling across the UK and Europe, and now hoping to make more of an impression in the US market.

Trained as nutritionist, Norton was formulating supplements for British and European brands in 2010. While working for commercial supplement companies, she also advised individuals in a one-on-one setting with their specific concerns. Seeing hundreds of women in her private clinic, she started focusing on women’s health, particularly hormonal health. Meanwhile, Norton began had been writing a book on endometriosis. When her editors asked her to make recommendations for readers on what supplements could help, she was stuck. “I just couldn’t make any recommendations with integrity. That’s when I knew I had to create them.”

Henrietta Norton, founder of Wild Nutrition.

Wild Nutrition

Food-based wasn’t an easy path though, Norton admits. “It’s a slower, more expensive way of making supplements, because of the sourcing involved. It’s less commercially viable, you could say. But it’s a better supplement.”

She knew, by having worked with clients who used a food-based approach to improve their hormonal health, that this was the right path forward, even if it was more expensive and challenging.

“Most of the synthetic ingredients used are petrochemical sourced. Not only are they less effective in the body, because our DNA is wired to receive nutrients through food, but they have broader implications. I strongly feel that human health is connected to planetary health.”

Vitamin C, she explains, is a common example. Vitamin C in a plant has 50 or so different compounds within it. “Yet the supplement industry focuses on one. Our body, though is incredible sophisticated, and knows how to use the other 49 fractions, and in fact benefits from it. The reason why I chose food-grown is not only because the evidence is there, but because it’s a very respectful way of supplementing the body. I believe that in order to create healing you have to support the body in its entirety.”

Norton started the company with her husband Charlie in 2013. Within three months, they were in Whole Foods in the UK. Thanks to a friend-turned-advisor who helped them structure the business, Norton says, they were able to deal with the quick scaling up required.

Today, at approximately 48 staff, most of whom are based in Lewes, East Sussex in the UK, Norton is looking to target new markets. While they do ship internationally, Norton is honing in on specific regions, such as the US, where interest in natural supplements is growing.

Doing food-based supplements has its challenges though, Norton points out: getting manufacturers on board was hard in the beginning, as they were less keen to deviate from their typical ways. The cost of food-based supplements can be 100% more than its counterparts. And sourcing ingredients requires scrutiny: “There’s a lot of options on the market but not all are equal,” she says referring to ingredients such as turmeric, mushrooms, and other herbs and spices found in their formulations. Plus, to pack in the required dosage, more product is needed per capsule: that can mean a heftier pill, which some consumers may not prefer.

Yet, despite the road bumps, Norton has been able to steadily build the business, and help frame the narrative around natural supplements in the UK in the past decade.

“There’s been a seismic shift in the supplement industry. Supplements are in the mainstream conversations now. They were disregarded before. Plus, we’ve learned that soil deficiency is high. Food is being sourced globally. So we are not getting all the nutrients our bodies need. And I’m seeing that more people are looking for natural supplements to remedy all this. Our founding reason for starting a company was to help educate and change up the way the industry works, and I’m glad that’s happening.”

Part of the educational component is achieved through a free 15-minute consultation that all customers are entitled to before buying any of their products. Trained nutritionists give one-on-one advice to ensure that customers are getting the right products. “It’s not just about putting products out there,” she iterates.

For Norton, building a business that reflected her values was integral. That’s why four years after launching the company, she began considering becoming a B Corp. In 2018, the company started the process, and were certified in 2021. “Sustainability is not only about upholding what we have done in the past, but exceeding that. What I like about B Corp is that we have to be reviewed every three years.”

On the environmental front, the company has aimed to be plastic-free. In addition, they chose to bring their fulfillment in-house so that they could reduce further packaging material. Now, they’re looking at cutting back, or offsetting, their carbon footprint. But there’s also the social component of the company that Norton wants to fine tune.

“Sustainability in the greater sense of the word is also about how can we look after our people sustainably.” Aside from hiring locally, and creating employment, Norton says the company made some changes to the employee handbook recently and has provided a slew of services to their staff for free: yoga, counseling, financial consultation, to name a few.

“Human health is as important as planetary health,” she iterates.

Source link

See also  Ad-tech firm iSpot leads $16M investment in industry peer TVision – Startup
Brand British industry Supplement Transform works
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

New Apex Legends Vantage trailer introduces the younger sniper to the battle royale

July 31, 2022

Sonos Era 100 review

April 17, 2023

Blippar facilitates AR content creation through its integration with Microsoft Teams

June 26, 2022

SkorLife gives control of credit data back to Indonesian consumers – DailyTech

September 5, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.