• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – Startup
Startup

BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – Startup

September 20, 2022No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – GeekWire
Share
Facebook Twitter LinkedIn Pinterest Email
Alitheon’s tech uses images to create unique identifiers for physical objects. (Alitheon Photo)

Alitheon, a Seattle-area startup that uses images to create and manage unique identifiers for physical objects, raised $10 million. BMW’s venture capital arm, BMW i Ventures, co-led the Series A round.

Founded in 2016, the company aims to help customers from industries such as automotive, aerospace, medical, collectibles, and luxury goods prevent counterfeits and misidentified parts. The idea is to replace stickers, barcodes, QR codes, and other tools that the company says are susceptible to fraud, damage, manipulation, and loss. 

Its “FeaturePrint” technology creates a unique identifier for products using images for any standard camera. The software, with help from machine learning, codifies unique attributes of a surface area, and turns it into a “digital fingerprint.”

For example, a gold bar manufacturer and a computer board manufacturer can take images of their products and send them through Alitheon’s software. Then they can confirm the authenticity of those products as they are bought and sold in the market.

Roei Ganzarski. (LinkedIn Photo)

A company like BMW could use Alitheon to identify counterfeits and misidentified parts or components.

“Today the automotive sector is experiencing a rising rate of counterfeit parts which translates to a huge economic risk for the OEMs and a safety risk for their customers,” said Roei Ganzarski, president and CEO of Alitheon.

Alitheon also helps with traceability of materials, parts, products, and assemblies as they arrive at a factory, said Ganzarzki, former CEO of electric propulsion company MagniX.

Ganzarzki said during his time in the aerospace industry he realized there was “no good solution to connect the digital and physical worlds” in regard to authentication and tracking.

See also  Startup T2 Wants to Terminate Twitter

Asked about blockchain technology, Ganzarzki said it can be beneficial for identifying and authenticating digital assets — but not physical ones.

There are other machine vision-powered systems similar to Alitheon, but Ganzarzki said his company differentiates because it can identify unique, individual items.

“Alitheon is the only patent-protected solution today that combines identification, authentication, as well as track and trace into one offering that does not require any markings or additives,” he said. “It’s what brands are asking for to bring trust and safety back to supply chains.”

Ganzarzki said the 14-person company is generating revenue but declined to share specific metrics. Total funding to date is $35 million.



Source link

Authentication BMW combating counterfeits fund invests Seattlearea Startup Tech Venture
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

The Ugly Lessons of Silicon Valley Bank’s Collapse

March 17, 2023

Institute for Protein Design spinout Monod Bio raises $25M for molecular biosensors – Startup

August 15, 2022

IriusRisk simplifies safety for builders with new infrastructure-as-code functionality

July 28, 2022

Action RPG based on Netflix series Kingdom: The Blood announced

July 13, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.