• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»5 Ways Your Brand Can Tap The Barbie Craze
Startup

5 Ways Your Brand Can Tap The Barbie Craze

August 6, 2023No Comments6 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
5 Ways Your Brand Can Tap The Barbie Craze
Share
Facebook Twitter LinkedIn Pinterest Email

LOS ANGELES, CALIFORNIA – JULY 09: (L-R) Margot Robbie and Ryan Gosling attend the World Premiere of … [+] “Barbie” at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles, California. (Photo by Rodin Eckenroth/WireImage)

WireImage

Think Pink!

Unless you’ve been sequestered in a pink dreamhouse under a candy-cotton-colored sky, you’ve heard about Barbie, the blockbuster movie starring Margot Robbie as Stereotypical Barbie and Ryan Gosling as her BFF, Ken.

I confess that I wasn’t impressed when interest in Barbie began to take off. “How dumb,” I thought, wondering who the producers targeted. Surely not someone from my generation; I’m a Gen Xer who grew up in the 1970s when Barbie was still a teenager.

But I couldn’t imagine Mattel and Warner Bros were targeting children unless the goal was to revitalize revenue by encouraging a new generation of kids to want to play with Barbie dolls.

As the release date approached and my newsfeeds overflowed with Barbie-related articles—many about Barbie and brand collaborations—I scratched my head.

The Balmain x Barbie collection is displayed at Neiman Marcus in Beverly Hills, Calif., on … [+] Wednesday, July 19, 2023. The store launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. Based on the success of last year’s collaboration and the current Barbiecore cultural phenomenon, it has reissued the collection on Monday. (AP Photo/Richard Vogel)

Copyright 2023 The Associated Press. All rights reserved.

Exploring these and many other collaborations made me realize that I, too, could glom on to the Barbie craze by writing about it.

There’s a name for “glomming on” to a hot news story—newsjacking, which Robert Rose, head of the Content Marketing Institute, says is about infusing yourself and your brand into news-related content.

“To make newsjacking work,” he says, “you must bring your unique angle or point of view in a way that makes people want to explore that angle.”

That’s what I’m doing with this article. I’m newsjacking Barbie by sharing five ways your brand can do the same.

1. Envision your ideal customer as a Barbie or Ken

NEW YORK, NY – FEBRUARY 10: A dentist Barbie doll is displayed 10 February in New York during the … [+] first day of the International Toy Center annual fair. Some 40,000 buyers, sellers and analysts are gathering to view the latest toys. (Photo credit should read JON LEVY/AFP via Getty Images)

AFP via Getty Images

When the movie opens, we’re reminded that there are many Barbies and Kens. Wikipedia references more than 200 Barbies and more than 40 Kens.

For instance, there’s spy Barbie, dentist Barbie, and news anchor Barbie. There’s also sailor Ken, dentist Ken, and firefighter Ken.

To envision your ideal customer as a Barbie or Ken, scan the lists of careers and see which Barbie or Ken might match your ideal customer.

I could serve businessman Ken, coach Ken, and doctor Ken, especially if they want to publish thought-leadership content. I could also work with interior designer Barbie, artist Barbie, and business executive Barbie.

Then, after you identify your Barbies and Kens, create blog posts or social media content that illustrate how you could serve them should you become part of their worlds.

2. Broadcast a favorite Barbie message to your audience.

Broadcast your favorite Barbie message to your audience in different ways.

getty

When I saw the movie, I picked up on many sticky sayings that made me smile, frown, or whip out my pen. Here are a few from my notebook (if you haven’t yet seen the movie, some of these lines might not make sense):

  • Every day is the best day.
  • We sell dreams, imagination, and sparkle.
  • Mojo dojo casa house.
  • It’s not how they see us; it’s how they see themselves.
  • I am Kenough.

And then there’s my favorite line: Even if you can’t make it perfect, you can make it better.

That line is an excellent fit for my editing business because I help people make their content—if not perfect—better.

To piggyback on Barbie this way, identify your favorite lines from the movie and create social media quote graphics to share how the lines relate to you and your prospects and customers.

3. Create Barbie-themed products, services, and experiences

Create Barbie-themed products, services, and experiences to make the most of the Barbie craze.

getty

At first blush, this idea might sound best for B2C companies, but B2B brands can take advantage, too. For instance:

  • A software company could create a pink Barbie interface.
  • An office-furniture manufacturer could design a Barbie dream office collection with pink chairs and desks.
  • A business consulting firm could offer a “Barbiecore Leadership” training program focused on empowerment.

The key is to imbue iconic Barbie elements—like her signature color, fashion, and empowering personality—into the context of your business and customers. Doing so will attract Barbie fans—many of whom might be your ideal customers.

4. Run a Barbie-themed contest

Run a Barbie-themed contest, for instance, a Pink Carpet Makeover contest—have employees submit … [+] photos of their office spaces decorated in Barbie style to win a pink office makeover.

getty

Contests are effective marketing tactics for B2B companies looking to generate leads, increase brand awareness, and drive social engagement.

Here are a few Barbie contest ideas to get you started:

  • Pink Carpet Makeover contest—have employees submit photos of their office spaces decorated in Barbie style to win a pink office makeover.
  • Barbie Core Values contest—ask people to submit stories of how they exemplify Barbie’s core values, like empowerment and inclusion, to win a Barbie.
  • Find Barbie contest—hide Barbie dolls around your trade show booth or conference venue for people to find and redeem for prizes.

The key here is to tie the Barbie brand to your company’s values, services, and customers in a fun, engaging way.

5. Publish marketing content with a Barbie spin on industry topics

CORTE MADERA, CALIFORNIA – JULY 25: Customers look at a display of Barbie merchandise at a Macy’s … [+] store on July 25, 2023 in Corte Madera, California. Retailers around the world are seeing a surge in sales of Barbie-influenced fashion and accessories as the new movie sets box office records. The Barbie movie brought in $155 million in the first three days of domestic ticket sales. (Photo by Justin Sullivan/Getty Images)

Getty Images

People love Barbie. There’s no better way to tap into the movie’s cultural significance while attracting attention and providing real value than to publish Barbie-themed content—like this article. For instance:

  • 5 Ways to Add Barbie Sparkle to Your Company’s Culture—a blog post.
  • Barbie’s Journey to Diversity: An infographic about how Barbie’s looks and careers have expanded for inclusion.
  • Home Office Style: What Barbie Can Teach Us About Home Office Design—an ebook, perhaps with pink fonts and Barbie graphics.

Bottom line: Should your B2B brand bother with Barbie?

I didn’t like the idea of the Barbie movie before I saw it. But I now understand why the movie has brought in almost $800 million worldwide in just two weeks since opening.

See for yourself, if you haven’t already, and then decide for your brand. As for me, I decided Barbie is a rocket ship worth pinning at least one flag on.

Source link

See also  How To Choose A Model Title With Impression
Barbie Brand Craze Tap Ways
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

Research of Fb friendships explores how financial mobility works within the US – DailyTech

August 1, 2022

Actual cats made this cat-finding hidden object game, or so I’m told

July 8, 2022

Persona 4 Arena Ultimax rollback netcode update now available for PC and PS4

August 6, 2022

MacBook Air M2 vs. MacBook Pro M2: Which is the best buy?

August 24, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.