• Tech News
    • Games
    • Pc & Laptop
    • Mobile Tech
    • Ar & Vr
    • Security
  • Startup
    • Fintech
  • Reviews
  • How To
What's Hot

Elementor #32036

January 24, 2025

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

April 18, 2024

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

April 16, 2024
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
    1. Games
    2. Pc & Laptop
    3. Mobile Tech
    4. Ar & Vr
    5. Security
    6. View All

    Bring Elden Ring to the table with the upcoming board game adaptation

    September 19, 2022

    ONI: Road to be the Mightiest Oni reveals its opening movie

    September 19, 2022

    GTA 6 images and footage allegedly leak

    September 19, 2022

    Wild west adventure Card Cowboy turns cards into weird and silly stories

    September 18, 2022

    7 Reasons Why You Should Study PHP Programming Language

    October 19, 2022

    Logitech MX Master 3S and MX Keys Combo for Business Gen 2 Review

    October 9, 2022

    Lenovo ThinkPad X1 Carbon Gen10 Review

    September 18, 2022

    Lenovo IdeaPad 5i Chromebook, 16-inch+120Hz

    September 3, 2022

    It’s 2023 and Spotify Still Can’t Say When AirPlay 2 Support Will Arrive

    April 4, 2023

    YouTube adds very convenient iPhone homescreen widgets

    October 15, 2022

    Google finishes iOS 16 Lock Screen widgets rollout w/ Maps

    October 14, 2022

    Is Apple actually turning iMessage into AIM or is this sketchy redesign rumor for laughs?

    October 14, 2022

    MeetKai launches AI-powered metaverse, starting with a billboard in Times Square

    August 10, 2022

    The DeanBeat: RP1 simulates putting 4,000 people together in a single metaverse plaza

    August 10, 2022

    Improving the customer experience with virtual and augmented reality

    August 10, 2022

    Why the metaverse won’t fall to Clubhouse’s fate

    August 10, 2022

    How Apple privacy changes have forced social media marketing to evolve

    October 16, 2022

    Microsoft Patch Tuesday October Fixed 85 Vulnerabilities – Latest Hacking News

    October 16, 2022

    Decentralization and KYC compliance: Critical concepts in sovereign policy

    October 15, 2022

    What Thoma Bravo’s latest acquisition reveals about identity management

    October 14, 2022

    What is a Service Robot? The vision of an intelligent service application is possible.

    November 7, 2022

    Tom Brady just chucked another Microsoft Surface tablet

    September 18, 2022

    The best AIO coolers for your PC in 2022

    September 18, 2022

    YC’s Michael Seibel clarifies some misconceptions about the accelerator • DailyTech

    September 18, 2022
  • Startup
    • Fintech
  • Reviews
  • How To
Behind The ScreenBehind The Screen
Home»Startup»3 Ways Influencers Can Boost Brand Awareness
Startup

3 Ways Influencers Can Boost Brand Awareness

November 27, 2022No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
3 Ways Influencers Can Boost Brand Awareness
Share
Facebook Twitter LinkedIn Pinterest Email

Branding team working on strategy

getty

Influencer marketing has strengthened as consumers continue to turn to the internet for social connection, education, and shopping needs. In fact, according to Influencer Marketing Hub’s Benchmark Report, the industry raised more than $800 million in funding last year and is projected to grow by $16.4 billion this year.

There are many strategic ways to implement influencer marketing in order to boost your brand’s awareness. Influencers are a powerful means for creating content that is more personal and targeted to your specific audience. Working with influencers will also allow you to create additional campaigns that can broaden the reach of your brand.

1. Create Personal Content

The personal aspect of influencer marketing is what makes this method effective. Consumers prefer interacting with their peers rather than a business. As a result, including influencers in your marketing strategies can be an effective way for brands to create meaningful connections with their audiences.

“Influencer marketing is successful because it breeds a whole new realm of human-to-human connection and innovative brand creativity,” says Sherri Nourse, co-founder of influencer marketing company, Ambition Media. “People trust advice from family and friends over that of third parties and business entities. They are naturally inclined to follow and are persuaded by peers having social gravitas exemplified by social proof — followers, likes, and shares.”

This is backed by research as well. According to a survey by Rakuten Marketing, 46% of consumers said that influencer recommendations can help them decide on a product to purchase. Furthermore, good taste and passion were the two things consumers used to determine the authenticity of an influencer. This authenticity encourages 43% of consumers to continually trust influencers who openly disclose their partnerships with a product or brand they are recommending.

2. Get To Know Your Target Audience

One of the most common tips I’ve heard given to new influencers is to niche down. In other words, new influencers are instructed to become extremely knowledgeable about their specific audience and to learn their target audience’s language. An influencer’s knowledge about a specific group of people becomes the key to their success and the reason certain brands find great success working with them.

A brand is able to gain access to more individuals in its target audience through influencers who have already done the work of building intimate relationships and trust with individuals. However, once a brand has acquired audience members through an influencer, it must maintain trust and provide social proof of the effectiveness of its product or offering. Learning how to maintain relationships with new audience members can also be learned through the example of influencers.

Linqia’s Vice President of Strategy, Keith Bendes, says, “The world of influencer marketing is also heavily self-regulated. If you don’t keep your audience engaged, you will lose the audience, and if you lose the audience, you lose the ability to make a living. Influencers are thus incentivized to create quality content that their audience wants to engage with and that means only working with brands that fit their persona and thus can authentically be woven into the fabric of their content.”

When considering which influencers to work with, do not completely disregard micro-influencers, or influencers with smaller followings. Often, these accounts have the bandwidth to be actively involved with their audience and your potential followers.

3. Implement Campaign Tactics

Once you have found influencers to work with that fit within your niche, you may consider more creative ways to expand your audience. Few influencer marketing campaigns are as effective as holding a contest or a giveaway, especially when it invites followers to tag their friends for additional reach. According to SproutSocial, these campaigns raise customer loyalty, convert leads, and may increase a brand’s following.

When determining which contests or giveaways will be most effective for your brand, consider asking your audience. You may even consider offering an award to the person who invents the best content idea. Either way, communication with your audience may allow you more insights into what they need or which products they are most willing to share with friends and people they care about.

Another campaign to consider as part of your 2023 influencer marketing strategy, is sending products to influencers to review and post on their personal social media accounts. According to a survey by Later, 77% of businesses indicated that they had sent free products to influencers in exchange for sponsored posts.

While working with influencers feels like a new game, building trust with customers has always been important. As the world changes and customers have new expectations, businesses must embrace influencer marketing to boost brand awareness.

Source link

See also  Murf Finds Its Voice As It Unveils A $10 Million Series A Round
awareness Boost Brand influencers Ways
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Multiple Milestones As New Majority Capital Boosts Entrepreneurship Through Acquisition

September 26, 2023

Getty Images Plunges Into the Generative AI Pool

September 26, 2023

3 Hot Startup Opportunities In Augmented Reality

September 26, 2023

The ChatGPT App Can Now Talk to You—and Look Into Your Life

September 25, 2023
Add A Comment

Comments are closed.

Editors Picks

Microsoft Layoffs, Amazon Layoffs, And What’s Actually Happening In Tech

January 20, 2023

Can ~100% More Ventures In Majority Black Areas Lead To Faster Economic Development?

August 9, 2022

Your Google Searches Are Quietly Evolving. Here’s What’s Next

November 21, 2022

Astronaut’s photo from ISS shows Earth in a different light

September 13, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Elementor #32036

The Redmi Note 13 is a bigger downgrade compared to the 5G model than you might think

Xiaomi Redmi Watch 4 is a budget smartwatch with a premium look and feel

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.uk - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.